How to See Beyond the Martech Hype from the Top of Mt. Stupid
There is nothing new under the sun. In my experience, most things touted as totally new are a natural evolution of what came before. And in the field of marketing technology – or martech – there is no shortage of examples. The Thomas Register may still live on as ThomasNet, but it’s hard to argue that traditional supplier directories were not bushwhacked by Alibaba and general purpose search engines like Google. SEO is likewise the technological descendent of naming your business AAA Precision Tool to gain the top spot in an [...]