https://youtu.be/C-TLtHQjsPw An exceptional digital buyer experience takes more than just the right software. Watch James Dorn, Jason Capshaw and John Gunderson discuss the intersection of people, processes and technology in a successful e-commerce strategy. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
https://www.youtube.com/watch?v=4CFpDQiYJtQ The B2B e-commerce customer experience should be at least as easy as contacting an account manager. Watch James Dorn, Jason Capshaw and John Gunderson share what prevents many distributors from realizing the potential value of an investment in tech. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
Too many companies today are trying to emulate, or even copy, the strategies of their competitors thinking it will help their business in the same way it helped the other. Take Amazon, for example. Amazon is widely successful in its strategies and would seem like a great business model. But if all you do is copy Amazon, you won’t get the result you need. Although patterning your strategy off of other successful businesses seems like a viable approach, it won’t get you where you want to go in the end. You’ll [...]
https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James Dorn and distribution veteran John Gunderson explain. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. In fact, deciding which metrics are most critical is a strategy unto itself. Looking at individual metrics without putting them into the larger context is like looking at an elephant through a microscope. So, think of metrics in terms of your ‘Business Intelligence Strategy’. When developing a Business Intelligence strategy, there are six common mistakes and ways to avoid them: Mistake #1. Misapplying Metrics. The most common mistake [...]
