Omnichannel Marketing

Many manufacturers and distributors invest in marketing, but few see real sales impact

• Marketing operates in a silo. When it’s disconnected from sales and distribution, adoption stalls
• Product marketing is just specs and features. Buyers need to see the business case for switching
• B2B buyers require multiple touchpoints. Without follow-up, opportunities slip away
• Marketing doesn’t tie to revenue. Without measurable impact, budgets get cut

Most agencies focus on clicks. We focus on adoption.

Unlike traditional agencies, Dorn connects marketing with sales and distribution. We build ongoing engagement, not just one-off campaigns. Our approach is structured, measurable, and focused on real sales outcomes

• We connect marketing to your sales and distributor teams
• We build omnichannel engagement—not one-off tactics
• We make marketing measurable and accountable to growth

Integrated Campaign Development & Execution

Marketing shouldn’t be a series of disconnected efforts—it should be a cohesive, strategic program that drives measurable engagement. Dorn builds integrated marketing campaigns that align digital, in-person, and sales-driven efforts into a consistent narrative that reinforces brand preference and accelerates decision-making.

Digital Marketing & Automation (SEO, SEM, Paid Media, Email, Website)

From search visibility to email engagement, Dorn helps clients reach the right buyers, at the right time, through the right digital channels. Whether it’s optimizing SEO & paid media for discoverability or developing email sequences that nurture leads, we ensure digital marketing efforts directly support sales objectives and increase pipeline velocity.

Website UX, Conversion Rate Optimization (CRO) & Merchandising

Your website is often the first touchpoint for industrial buyers—but most don’t convert visitors into real opportunities. Dorn optimizes website UX, landing pages, and merchandising to increase engagement, reduce friction in the buying process, and ensure that visitors are guided toward key actions like inquiries, quotes, or product exploration.

Content & Creative (Storytelling, Photography, Video, 3D)

B2B buyers don’t just want features and specs—they want to see how a product works and how it solves their challenges. Dorn creates high-impact content that brings industrial solutions to life, from technical storytelling and case studies to product photography, explainer videos, and interactive 3D visuals that enhance understanding and accelerate purchase decisions.

Media Strategy, Planning & Management

Reaching the right audience requires more than just “running ads.” Dorn develops media strategies that allocate budget effectively across digital, print, and in-person channels, ensuring maximum ROI. Whether it’s trade publication placements, programmatic advertising, or paid social campaigns, we strategically manage investments to maximize awareness and engagement.

Thought Leadership & Influencer Programs

Industrial buyers trust expertise over sales pitches. Dorn helps manufacturers and distributors position themselves as industry leaders by developing thought leadership content, executive insights, and influencer collaborations that reinforce credibility and drive brand authority within target markets.

Social Media Strategy & Community Engagement

In B2B, social media is more than just a content hub—it’s an opportunity to engage directly with buyers, engineers, and decision-makers. Dorn builds social media strategies that focus on value-driven content, engagement with industry communities, and relationship-building with key stakeholders to keep your brand top-of-mind.

Public Relations, Events & Sponsorships

Industrial marketing doesn’t just happen online—events, trade shows, and PR play a crucial role in building credibility and awareness. Dorn develops PR strategies, event marketing plans, and sponsorship activations that ensure your brand stands out at industry events, media placements, and strategic partnerships.