Data, Analytics & Tech Enablement

Most companies already have the tools they need to gain an edge—they just aren’t fully using them. Data exists, but it’s underutilized. CRM and automation systems are in place, but adoption is low. Teams collect information but struggle to turn it into real commercial action.

• Incomplete CRM & Funnel Management – CRMs are often expensive databases instead of dynamic sales enablement tools, leaving revenue opportunities untapped
• Data Without Direction – Companies gather customer data but lack clear strategies for analysis, interpretation, and execution
  Marketing & Sales Silos – Lack of integration between automation platforms and CRM means sales and marketing aren’t working from a unified strategy
• Automation That’s Underutilized – Companies invest in marketing automation, AI, and analytics, but few have optimized workflows to drive efficiency and conversions
• Missed Market Insights – Competitive intelligence, audience segmentation, and forecasting tools are available, but not consistently applied to decision-making

When companies bridge these gaps, they drive stronger lead conversion, better funnel management, and smarter go-to-market execution.

Most companies don’t need more data—they need to better use the data they already have. Dorn transforms raw information into clear, actionable insights that drive smarter commercial decisions. We align systems, teams, and processes to turn intelligence into real business growth.

• CRM Optimization & Funnel Management – Increase CRM adoption, refine sales processes, and improve visibility into pipeline performance
• Data Intelligence & Audience Enrichment – Clean, enhance, and segment customer data to refine targeting and improve sales and marketing efficiency
• Sales & Marketing Alignment – Connect automation, CRM, and sales data into one ecosystem for better lead management and closed-loop reporting
• Predictive Analytics & AI-Driven Insights – Leverage demand forecasting and AI-driven modeling to anticipate shifts and optimize commercial strategy
• Process & Workflow Automation – Implement smarter workflows across marketing and sales to improve efficiency and execution speed

We help commercial teams move beyond reports and dashboards—ensuring that insights are understood, adopted, and actioned across sales and marketing teams.

Marketing Automation & CRM Integration

Most industrial marketing automation programs run disconnected from sales. We fully integrate marketing automation with CRM systems to ensure seamless lead handoff, nurture workflows, and conversion tracking—maximizing the value of every interaction.

Lead Funnel Optimization

A well-managed sales funnel is the backbone of predictable revenue growth. Dorn refines lead qualification, scoring, and routing, ensuring that sales teams receive higher-quality opportunities and better pipeline visibility.

Data Intelligence & Audience Enrichment

Strong targeting starts with strong data. We help industrial firms clean, enrich, and segment their audience data, ensuring sales and marketing teams engage the right buyers at the right time with precise, high-value messaging.

Performance Analytics & Attribution Modeling

Marketing success should be measured in real revenue impact, not just clicks and impressions. We build clear attribution models, ROI tracking systems, and predictive analytics frameworks that ensure every dollar spent drives measurable returns.

Data Visualization & BI Tools

Raw data isn’t enough—teams need to understand and act on it. We build clear, actionable dashboards that help leadership, sales, and marketing teams quickly identify growth opportunities, performance gaps, and optimization levers.