Stop Trying To Emulate Amazon, Start Listening To Your End Customers
Too many companies today are trying to emulate, or even copy, the strategies of their competitors thinking it will help their business in [...]
Why An All Push No Pull B2B Channel Strategy Is No Longer Viable
How can manufacturers balance the push-pull investments they need to have to make it in today’s rapidly changing environment? A major problem today [...]
Rethinking B2B Go-To-Market Strategy and Resource Allocation
You need a go-to-market strategy to successfully bring in repeated and dependable business. To create this plan, distributors have different teams in charge [...]
If Distributors No Longer Control The B2B Buying Process, Then Who Does?
https://youtu.be/F2MEg4GewHU The 'Distribution Monarchy' is dead. Meet the new boss in the industrial supply channel buying process. Hint: It's neither the supplier, nor [...]
B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market Share
https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James [...]