Product Archives - Page 4 of 4

The Simple Questions You Should Ask Your Manufacturing Product Managers to Avoid the Reactionary Problem-Solving Cycle

Manufacturing product managers have a uniquely challenging job, one that makes it especially difficult to find time for bigger-picture thinking. As the product expert, product managers have a hand in every aspect of an individual product’s design, production, distribution, and sales. Product managers may do a great job of keeping projects on deadline and under budget, but if they aren’t attuned to industry trends and Voice of the customer (VOC), that effort will ultimately be wasted. Without thoughtful guidance coming from leadership, your team can get stuck in a reactionary cycle [...]

The Simple Questions You Should Ask Your Manufacturing Product Managers to Avoid the Reactionary Problem-Solving CycleJim Perdue2021-11-17T09:28:34-06:00

Navigating Go-To-Market Alignment As Your Portfolio Evolves

Recently at Dorn, we’ve been talking a lot about changes that occur in the marketplace or the business landscape that affect how your business is positioned to grow. But oftentimes, the biggest changes you have to deal with are those that you create yourself. Many of our clients have either been recently acquired as a part of a mergers and acquisitions deal or, they have added to their portfolio on the buy side of an acquisition. Still others have aggressive ongoing new product initiatives that are constantly changing the landscape of [...]

Navigating Go-To-Market Alignment As Your Portfolio EvolvesMatt Troy2021-11-17T10:50:48-06:00

A Better Approach for Industrial Product Launches

It’s been three months since you launched the product that was supposed to provide a big boost in this year’s sales. Early returns are soft, but you were forecasting for a six-month ramp up before you really saw the velocity numbers that made your sales projections viable. So you’re trying not to worry, but at the same time, you’re not overly optimistic. Sound familiar? If you’re here, chances are it’s too late. Your new product launch (NPL) is likely doomed to come up short of expectations. But, don't dismay, the most [...]

A Better Approach for Industrial Product LaunchesMatt Troy2023-01-20T12:02:41-06:00