Product Archives - Page 2 of 4

Category & Supplier Management Strategies

Customers are experiencing price increase fatigue and looking for new ways to reduce costs in their operations. James Dorn shares thoughts on how distributors can manage their manufacturer suppliers more strategically to protect margins going forward as supply chains normalize. Listen to this episode of The MDM Podcast now: James Dorn is a regular guest on The MDM Podcast. Listen on your favorite podcast platform. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business. Podcast [...]

Category & Supplier Management StrategiesJames Dorn2023-05-01T09:11:13-05:00

Pitfalls Jeopardizing The Success Of B2B New Product Introductions

https://youtu.be/LjMv3GV4Zq4 Forget the NPL/NPI checklist. The end of your stage gate process should should be the beginning of a long-term commitment to solution selling and customer adoption. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

Pitfalls Jeopardizing The Success Of B2B New Product IntroductionsJames Dorn2023-02-20T08:39:23-06:00

How to Raise Your Manufacturing Company’s Prices Without Undermining Your Market Position

If your manufacturing company is like most, you probably don’t relish the idea of raising your prices. After all, you operate in a cutthroat market. Your prices are finely tuned to stay competitive. And your end market may not be willing to pay more for your products at a time when cheap imports are gaining traction. Yet you know you can’t let your prices stagnate forever. Your own cost of doing business is going up — while your margins get even thinner. Too many companies employ manufacturing pricing models from a [...]

How to Raise Your Manufacturing Company’s Prices Without Undermining Your Market PositionJ Schneider2021-11-15T11:13:40-06:00

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy

In the business world, “go-to-market strategy” is a bit of a buzzword. If you’ve been in the manufacturing industry for any length of time, you’ve no doubt heard it mentioned countless times. And pretty much all manufacturers accept that they should have a go-to-market strategy. Yet there still isn’t a common understanding of what that actually entails. The fact is, your go-to-market plan isn’t a comprehensive strategy if it only addresses your route to market or where you sell your products. Instead, your go-to-market strategy should act as a holistic blueprint [...]

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market StrategyJames Dorn2021-11-15T11:38:47-06:00

The Changing Face of Competition: Why Manufacturers Should Offer Add-On Services and Enhancements

Today’s end-users have access to a larger quantity of product information and manufacturing brands than ever before. For manufacturers, this means operating in a landscape riddled with fierce competition, product commoditization and end-users who are no longer exclusively loyal to any one brand. One thing is certain: Incremental innovation at the product level simply isn’t enough to create and maintain a meaningful competitive advantage. In order to succeed, manufacturers must now find ways to enhance the value they deliver to end-users in the form of add-on services and enhancements. Why Add-On [...]

The Changing Face of Competition: Why Manufacturers Should Offer Add-On Services and EnhancementsJames Dorn2022-08-11T15:48:14-05:00