New Customer Acquisition Archives - Page 4 of 4

What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy

This article was reprinted with permission from Modern Distribution Management (MDM) from their MDM Premium Content. It is a great publication and we highly recommend becoming an MDM Premium subscriber, for over 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. Become an MDM Premium subscriber at https://www.mdm.com/subscribe_premium/ Fastenal’s 2022 first quarter financial report shows the evolving need for manufacturers to adjust their sales plans and tactics for distributors. About 10 years ago, the B2B distribution business was simple: The more calls your outside account managers could [...]

Direct Selling: Manufacturers, Meet Your New Customer

https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary strategy that diversifies revenue streams. Are you ready for the next wave of disruption? Learn how manufacturers are diversifying their revenue streams to leverage disruption for growth: Gain insight on creating a successful direct sales strategy Lead your leadership team through the process of developing a direct sale strategy. Discover why end users are seeking to purchase directly from manufacturers. How to implement an evolutionary (crawl/walk/run) plan to [...]