The Power of Revenue Operations
From product innovations to customer experience, most manufacturing firms prioritize market-facing strategies in the quest to maximize profits. It makes sense. But what [...]
Want to Win Elusive Customer Loyalty? Enhance Your Customer Experience.
Today’s customers enjoy an unprecedented level of choice. For manufacturing companies, this presents both a challenge and an opportunity. On the one hand, [...]
Build the Room, Then Fill It: Using Demand Creation and Lead Generation In Concert to Grow Your Business
Marketers at manufacturing companies are responsible for building brand awareness, creating demand for products and services and converting that demand into qualified leads. [...]
Annual Marketing Planning: Making the Shift from Sales Support to Revenue Generation
Each year, marketing executives at manufacturing firms embark on the strategic annual marketing planning process. The objective of this process is to lay [...]
For Manufacturers, There Can Be More to Measuring Digital Marketing Effectiveness Than Meets the Eye
Making the shift to a “user first” culture can be a high hurdle for some manufacturing organizations. Even so, the potential payoff has [...]