What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy

This article was reprinted with permission from Modern Distribution Management (MDM) from their MDM Premium Content. It is a great publication and we highly recommend becoming an MDM Premium subscriber, for over 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. Become an MDM Premium subscriber at https://www.mdm.com/subscribe_premium/ Fastenal’s 2022 first quarter financial report shows the evolving need for manufacturers to adjust their sales plans and tactics for distributors. About 10 years ago, the B2B distribution business was simple: The more calls your outside account managers could [...]

What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy2022-07-22T09:15:54-05:00

Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About

Every B2B digital marketer has heard this at least once: “I just want to know who is visiting our website.” It is the Holy Grail of lead generation, but not a wholly unreasonable thing for someone to expect. After all, it is customary for everyone who visits or calls an office in real life to provide a name and contact info. Anyone who refuses to do so is shown the door immediately. But the same rules do not apply online. Anonymity is and always has been the default in cyberspace. Yet [...]

Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About2021-11-15T11:04:54-06:00

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy

In the business world, “go-to-market strategy” is a bit of a buzzword. If you’ve been in the manufacturing industry for any length of time, you’ve no doubt heard it mentioned countless times. And pretty much all manufacturers accept that they should have a go-to-market strategy. Yet there still isn’t a common understanding of what that actually entails. The fact is, your go-to-market plan isn’t a comprehensive strategy if it only addresses your route to market or where you sell your products. Instead, your go-to-market strategy should act as a holistic blueprint [...]

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy2021-11-15T11:38:47-06:00

The Power of Revenue Operations

From product innovations to customer experience, most manufacturing firms prioritize market-facing strategies in the quest to maximize profits. It makes sense. But what about internal operations? The reality is that your firm’s internal activities represent an important opportunity to drive revenue in their own right. After all, the more efficiently and effectively your team works together, the higher your rate of profitability will be. Bringing your cross-functional teams into alignment is about more than just agreeing to work toward the same goals. You must maintain and leverage that alignment by keeping [...]

The Power of Revenue Operations2022-01-18T13:55:37-06:00
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