The Benefits of B2B Voice of Audience Research

https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]

The Benefits of B2B Voice of Audience Research2023-01-31T15:51:26-06:00

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago

Are suppliers really providing distributors with more value today than they were five years ago? We’ve heard people talking about this topic, so let’s take a look at this statement and explore if it’s fact or fiction. This statement can be argued both ways. But we believe that suppliers are, in fact, providing more value to distributors today than they have in the past. https://youtu.be/hkOWrJaEtuQ In this article, we’ll look at what suppliers are currently doing that makes that relationship better. Of course, the other side of this argument is relevant [...]

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago2023-03-07T11:40:45-06:00

Effective Inventory Management Requires Short and Long-Term Attack Plans

This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. We highly recommend becoming an MDM Premium subscriber. At the MDM Shift 2022 conference, I led a session that took a deep dive into supply chain and inventory availability issues and how that has upset many distributors and manufacturers’ inventory cycles. The combination of inflation, availability, labor shortages and a possible economic slowdown in 2023 are four macro forces that have not [...]

Effective Inventory Management Requires Short and Long-Term Attack Plans2022-10-19T16:38:15-05:00

Your Customers Have Already Reset Distribution’s Value in the Channel

This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. We highly recommend becoming an MDM Premium subscriber. Demonstrating unique value has never been more difficult for distributors and manufacturers. The channel is changing and in need of new infrastructure.    Recently, we had a manufacturing executive pose an interesting problem and question for our consideration. She talked about how it is so much more difficult to get meaningful time with end [...]

Your Customers Have Already Reset Distribution’s Value in the Channel2022-10-19T16:43:24-05:00

Taking Unfair Share in 2023 with improved Distributor-Manufacturer Analytic Partnerships

This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. We highly recommend becoming an MDM Premium subscriber. In my career as a distributor leader negotiating our annual agreements and getting ready for Annual Distributor-Manufacturer Planning meetings took a lot of effort. It was a season with feelings that often ranged from pure excitement to occasional dread. The planning season was dominated by an established process and company habit. Often the [...]

Taking Unfair Share in 2023 with improved Distributor-Manufacturer Analytic Partnerships2022-09-12T16:47:21-05:00