Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]
Direct Selling: Manufacturers, Meet Your New Customer
https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary [...]
Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About
Every B2B digital marketer has heard this at least once: “I just want to know who is visiting our website.” It is the [...]
Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy
In the business world, “go-to-market strategy” is a bit of a buzzword. If you’ve been in the manufacturing industry for any length of [...]
Driving Demand with an Enterprise-Wide, End-User Segmentation Strategy
Manufacturing companies exist because of their customers. Yet companies that sell their products through distributors can all too easily forget about their end-users. [...]