Marketing Archives - Page 6 of 11

Why An All Push No Pull B2B Channel Strategy Is No Longer Viable

How can manufacturers balance the push-pull investments they need to have to make it in today’s rapidly changing environment? A major problem today is that those who have relied solely (or put the majority of their investments) on the push side of things are now being superseded and left behind by manufacturers who have invested in both the push and pull and are doing it more effectively. So much is changing, and these manufacturers don’t have the resources or the interactions with end customers to build brands anymore. They’re still running [...]

Why An All Push No Pull B2B Channel Strategy Is No Longer ViableJames Dorn2023-01-31T15:55:39-06:00

B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market Share

https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James Dorn and distribution veteran John Gunderson explain. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market ShareJames Dorn2023-01-31T15:53:43-06:00

The Benefits of B2B Voice of Audience Research

https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]

The Benefits of B2B Voice of Audience ResearchJames Dorn2023-01-31T15:51:26-06:00

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago

Are suppliers really providing distributors with more value today than they were five years ago? We’ve heard people talking about this topic, so let’s take a look at this statement and explore if it’s fact or fiction. This statement can be argued both ways. But we believe that suppliers are, in fact, providing more value to distributors today than they have in the past. https://youtu.be/hkOWrJaEtuQ In this article, we’ll look at what suppliers are currently doing that makes that relationship better. Of course, the other side of this argument is relevant [...]

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years AgoJames Dorn2023-03-07T11:40:45-06:00

Effective Inventory Management Requires Short and Long-Term Attack Plans

This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. We highly recommend becoming an MDM Premium subscriber. At the MDM Shift 2022 conference, I led a session that took a deep dive into supply chain and inventory availability issues and how that has upset many distributors and manufacturers’ inventory cycles. The combination of inflation, availability, labor shortages and a possible economic slowdown in 2023 are four macro forces that have not [...]

Effective Inventory Management Requires Short and Long-Term Attack PlansJohn Gunderson2022-10-19T16:38:15-05:00