Marketing Archives - Page 2 of 11

Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand

https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product feature or specification, then your selling proposition needs some retooling. Today’s buyer doesn’t care about your brand. They don’t care about your latest innovative product either. What they care about is in their facility. They care about the problems that their teams are experiencing. End-user buying behavior has changed through the COVID era and is continuing to evolve. Manufacturers and distributors need to evolve their sales and marketing [...]

Why Switch? How to Convert the Modern B2B End-User To Your Industrial BrandNeil Ruffolo2022-05-03T10:16:26-05:00

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and Profits

https://www.youtube.com/watch?v=LFx--41sm8k What does "channel marketing" really mean? James Dorn, John Gunderson and Jim Perdue define the term once and for all, including the 2 primary objectives that tend to get lost in the details of execution. Then they take a deep dive into best practices for driving revenue and profit performance in this important, but often vague and misunderstood area of B2B manufacturing product commercialization. Thoughts? Questions? Ask us about internal pricing surveys and industry benchmarking to keep your company competitive in the months ahead.

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and ProfitsJames Dorn2024-02-12T15:58:34-06:00

How to Win More Loyal Customers With Strategic Buyer Journey Mapping

https://youtu.be/ZXqxwb8S4O8?dorn=01 Industrial projects offer abundant #B2B selling opportunities. Larry Wegman, James Dorn, Jim Perdue and John Gunderson discuss how leading solution providers align their approach with the project lifecycle to increase sales and improve customer experience. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

How to Win More Loyal Customers With Strategic Buyer Journey MappingJames Dorn2023-05-19T15:01:33-05:00

Supercharge Your Sales: Insights from Top Distribution Experts

https://youtu.be/uyHEK1bUkik In this insightful discussion, we dive deep into how the sales landscape is evolving in the distribution industry. Join James Dorn for a recent conversation with Tom Gale and John Gunderson, exploring: The rapid pace of leveraging data, technology, and partnerships to gain market share. Strategies for executives to maximize their suppliers, sales enablement teams, and marketing efforts. Real-world examples and best practices focusing on joint selling initiatives and segment-specific programs. The latest trends in optimizing sales performance and driving revenue growth. Whether you're a distributor looking to enhance your [...]

Supercharge Your Sales: Insights from Top Distribution ExpertsJames Dorn2024-07-23T10:04:06-05:00

Catalyzing Growth: Unveiling the Strategic Pivots of Fastenal in a Digital Era

https://youtu.be/mmC2HHBK6TY Fastenal's success story is not just a case study. It's a blueprint for navigating the dynamic B2B landscape. From a B2B distributor with a branch in every city to a trailblazer in the digital era, Fastenal's strategic pivots are nothing short of revolutionary. In this episode of The MDM Podcast, John Gunderson and Tom Gale explore how Fastenal doubled sales from $3.33 billion to $6.98 billion in just a decade, defying industry norms. John Gunderson's three-part series on Fastenal's business transformation provides a captivating narrative of how the B2B distributor [...]

Catalyzing Growth: Unveiling the Strategic Pivots of Fastenal in a Digital EraJohn Gunderson2024-02-23T15:24:34-06:00