Marketing Archives - Page 11 of 11

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec Understands

I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take for example “A bird in the hand is worth two in the bush.” This saying opens the door to ponder things like ambition, risk, envy, and gratitude. One of my favorites is “Don’t lose sight of the forest for the trees” to warn against the pitfalls of focusing on parts without considering them together as a whole. And to avoid the opposite extreme I will remind them that [...]

The Answer Is Yes. Amazon Will Disrupt Your Industry Too

A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or frequency illusion, happens when something that you recently became aware of starts popping up everywhere. This happened to one of our clients following an annual planning session when we raised the topic of Amazon Business. Even before catching a flight out of Chicago he forwarded two news items supporting the idea that eventually every manufacturer will be impacted by the e-commerce juggernaut. All of a sudden Amazon Business [...]