Turn Market Intelligence
Into Competitive Advantage

Winning in today’s industrial markets requires more than experience—it demands data-driven decision-making, customer intelligence, and competitive insights. Dorn Group helps manufacturers and distributors eliminate guesswork, uncover high-value opportunities, and build strategic pathways to growth with actionable market intelligence.

Fuel Smarter Decisions with Dorn’s Market Insights

Strategic decisions should be built on data, not assumptions. Dorn Group equips manufacturers and distributors with actionable insights—helping you anticipate market shifts, identify high-value customers, and benchmark against competitors to maximize growth potential.

Anticipate Market Shifts & Demand Trends

Stay ahead of industry changes, seize new opportunities, and align strategy with emerging market dynamics

Identify High-Value Customers & Growth Segments

Gain a clear, data-driven view of your best customers—who they are, how they behave, and what drives loyalty

Benchmark Against Competitors

Understand your position in the market, analyze competitive strengths, and uncover areas for growth

Enhance Channel & Category Performance

Strengthen distributor relationships, optimize product assortments, and expand share-of-wallet

Leverage Voice of Customer (VOC) Insights

Capture direct customer feedback to refine messaging, enhance experiences, and drive innovation

“Dorn’s expertise helped our team accelerate and amplify adoption of our products in a new market.”

— Stephen Laratta, VP Industrial Supply, Georgia-Pacific Professional

Our Market Insights Solutions

Market Intelligence & Demand Analytics

Understanding market trends and demand patterns is essential for sustained growth. Dorn Group provides deep intelligence on industry shifts, macroeconomic factors, and emerging opportunities to help you anticipate changes before they impact your business. Our demand analytics capabilities enable manufacturers and distributors to develop forecasting models, identify new revenue streams, and align resources with the highest-growth sectors.

Customer Analytics & Segmentation

Knowing who your customers are and how they buy is critical to market success. We analyze customer transaction data, buying patterns, retention rates, and churn risks to help you uncover your most valuable segments. By developing detailed buyer personas and customer lifetime value models, we help you tailor your go-to-market strategies, pricing structures, and sales efforts to maximize growth and profitability.

Competitive Intelligence & Benchmarking

To win in a competitive market, you need to know exactly where you stand. Dorn Group conducts in-depth competitor analysis, benchmarking your pricing, product offerings, and market position against key industry players. By assessing market share trends, competitive gaps, and whitespace opportunities, we provide insights that inform strategic pricing, product development, and go-to-market decisions.

Voice of Customer (VOC) & Sentiment Research

Understanding what your customers think and feel about your brand, products, and competitors is invaluable. Dorn Group captures real customer perspectives through surveys, focus groups, and qualitative research, helping you identify unmet needs and areas for improvement. Our sentiment analysis uncovers pain points and competitive advantages, allowing you to refine messaging, enhance customer experience, and increase brand loyalty.

Channel & Category Performance Analytics

Manufacturers rely on distribution partners to drive sales, while distributors must optimize product category performance to maintain profitability. Dorn Group provides analytics that assess distributor performance, share-of-wallet trends, and category growth potential. Whether you’re evaluating channel expansion, refining product assortments, or improving distributor relationships, we deliver insights that drive stronger channel engagement and sales results.

Market Insight — Case Studies

“Dorn helped us align our teams and activities to effectively change the conversation with our channel partners and end-users. It is no small coincidence we are experiencing our best year ever.”
— Ben Wulf
CEO, Portacool

Read the Growth Study

“We set out to redefine new product launches at an organizational level to more effectively capture return on invested capital. The results set a new standard for our product, marketing and sales teams.”
— Robert Varzino
GM, JPW Industries

Read the Growth Study

“Dorn has helped our teams build a scalable foundation for growth and set of capabilities that are enabling Unirac to capture a defensible leadership position in our market.”
— Peter Lorenz
CEO, Unirac

Read the Growth Study

Recent Market Insight Articles & Videos

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