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May 03, 2022
Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product feature […]
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November 11, 2021
The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary strategy […]
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November 05, 2021
J Schneider, managing director of the consulting practice at Dorn Group, answers the questions ‘What does innovation mean today?’, ‘Why is it important […]
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March 08, 2021
You can blame COVID all you want, but the transformative changes required for manufacturers to compete in today’s post-crisis landscape were going to […]
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September 04, 2020
The health crisis of 2020 hit the manufacturing industry in an unprecedented way. For the first time demand, supply, and workforce availability were […]
