Innovation Archives - Page 4 of 4

The Benefits of B2B Voice of Audience Research

https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]

The Benefits of B2B Voice of Audience ResearchJames Dorn2023-01-31T15:51:26-06:00

Building Better Customer Moats: How Channel Partner Collaboration Can Increase Loyalty and Share-of-Wallet

In today's fast-paced and ever-changing business environment, distributors and manufacturers must understand their customers and their needs to create a defensible market position. To protect your market share and customer base, it is critical for your business to create a system that encourages customers to repeatedly return to your product or services. https://youtu.be/-XoRSNbcJwE Keeping your customers from going to your competitors requires that you build a strong moat around them – a defensible position from which you can defend what you have already built. How do you boost customer loyalty? What [...]

Building Better Customer Moats: How Channel Partner Collaboration Can Increase Loyalty and Share-of-WalletJames Dorn2023-03-07T12:03:10-06:00

Rightsizing Innovation for the Enterprise

https://vimeo.com/642864703 J Schneider, managing director of the consulting practice at Dorn Group, answers the questions 'What does innovation mean today?', 'Why is it important to have the customer at the center of innovation?', and 'How do you build a culture of innovation?'. Video Transcript: Tom Lovell: And welcome everybody. This session we're going to be starting today is going to be Rightsizing Innovation for the Enterprise. I'm Tom Lovell, manufacturing and distribution industry lead from Hike2. During the session, you'll hear from one of our partners in the manufacturing industry about how [...]

Rightsizing Innovation for the EnterpriseJ Schneider2021-11-17T16:49:37-06:00