Recently, manufacturers have been resurrecting the strategies they developed two to three years ago. However, some elements of those strategies included how they actually evaluated distributor partnerships – even though they may not have worked closely or communicated as well as they could have with their distributors in the past. So, we’re advising them to slow down. https://youtu.be/tTA-ZsyScTc What was appropriate then may no longer be appropriate for your business today, post-pandemic. Because so much has changed, some strategies should change too. Modern Joint Planning Instead of having the same relationship [...]