How To Harness Brand Power to Expand Market Share and Inspire Loyalty

In a market where loyalty is fleeting, brand strategy can be the secret weapon for businesses looking to elevate their performance. Watch James Dorn and Jim Perdue explore the potential power rooted in your brand.

• Start with a clear and customer-centric value proposition.
• Evaluate and optimize the overall brand portfolio for maximum impact.
• Use the brand strategically to steal market share from competitors.
• Leverage the brand to enhance customer loyalty and maintain share of wallet.
• Address internal challenges related to cultural fit and employee alignment for effective brand representation.

Thoughts? Questions?

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