Stop Trying To Emulate Amazon, Start Listening To Your End Customers
Too many companies today are trying to emulate, or even copy, the strategies of their competitors thinking it will help their business in [...]
Rethinking B2B Go-To-Market Strategy and Resource Allocation
You need a go-to-market strategy to successfully bring in repeated and dependable business. To create this plan, distributors have different teams in charge [...]
If Distributors No Longer Control The B2B Buying Process, Then Who Does?
https://youtu.be/F2MEg4GewHU The 'Distribution Monarchy' is dead. Meet the new boss in the industrial supply channel buying process. Hint: It's neither the supplier, nor [...]
Is The Self-Service Customer Choosing Your Brand?
https://youtu.be/cyPri5xxlgI More industrial manufacturers and distributors are enabling end-users with self-serve programs like onsite vending, digital ordering, EDI, and online product training to [...]
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]