Pricing for Digital Commerce
One of the biggest factors limiting the success of B2B distributor eCommerce is pricing. James Dorn looks at pricing strategy and two schools [...]
Maximizing New Product Introduction ROI
https://youtu.be/LUBnEuXKM1Q Industry experts James Dorn, John Gunderson, J Schneider, and Jim Perdue delve into the latest trends and best practices for New Product [...]
Category & Supplier Management Strategies
Customers are experiencing price increase fatigue and looking for new ways to reduce costs in their operations. James Dorn shares thoughts on how [...]
How Legacy Commercial Team Silos Hurt Customer Experience and Hinder Sales
https://youtu.be/sDhrPhmEjT4 Customers don't care about your legacy silos. They want a seamless experience throughout the buyer journey. Watch Larry Wegner, Jim Perdue, John [...]
How to Win More Loyal Customers With Strategic Buyer Journey Mapping
https://youtu.be/ZXqxwb8S4O8?dorn=01 Industrial projects offer abundant #B2B selling opportunities. Larry Wegman, James Dorn, Jim Perdue and John Gunderson discuss how leading solution providers align [...]