Customer Retention Archives

Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand

https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product feature or specification, then your selling proposition needs some retooling. Today’s buyer doesn’t care about your brand. They don’t care about your latest innovative product either. What they care about is in their facility. They care about the problems that their teams are experiencing. End-user buying behavior has changed through the COVID era and is continuing to evolve. Manufacturers and distributors need to evolve their sales and marketing [...]

Why Switch? How to Convert the Modern B2B End-User To Your Industrial BrandNeil Ruffolo2022-05-03T10:16:26-05:00

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and Profits

https://www.youtube.com/watch?v=LFx--41sm8k What does "channel marketing" really mean? James Dorn, John Gunderson and Jim Perdue define the term once and for all, including the 2 primary objectives that tend to get lost in the details of execution. Then they take a deep dive into best practices for driving revenue and profit performance in this important, but often vague and misunderstood area of B2B manufacturing product commercialization. Thoughts? Questions? Ask us about internal pricing surveys and industry benchmarking to keep your company competitive in the months ahead.

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and ProfitsJames Dorn2024-02-12T15:58:34-06:00

How to Win More Loyal Customers With Strategic Buyer Journey Mapping

https://youtu.be/ZXqxwb8S4O8?dorn=01 Industrial projects offer abundant #B2B selling opportunities. Larry Wegman, James Dorn, Jim Perdue and John Gunderson discuss how leading solution providers align their approach with the project lifecycle to increase sales and improve customer experience. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

How to Win More Loyal Customers With Strategic Buyer Journey MappingJames Dorn2023-05-19T15:01:33-05:00

Executive Briefing: State of the Channel 2024

https://youtu.be/DGljeKapVSY Our 2024 State of the Channel Executive Briefing dives into key trends and challenges in distribution and manufacturing, drawing on surveys across both sectors to underscore the importance of understanding market dynamics. From pricing pressures to talent shortages, the presentation urges adaptation to changing conditions, while also exploring growth opportunities like infrastructure investment. It concludes with strategic insights on sales, inventory management, and digital enablement, equipping participants with actionable recommendations for staying competitive in today's evolving landscape. Key Takeaways: The Dorn 2024 briefing addresses key trends and challenges in the [...]

Executive Briefing: State of the Channel 2024James Dorn2024-02-20T11:20:17-06:00

Fastenal’s Big Pivot, Part 3: Investments, Line Expansions & Digital Growth

This article was reprinted with permission from Modern Distribution Management (MDM). It is a great publication and we highly recommend becoming an MDM Premium subscriber, for over 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. Become an MDM Premium subscriber at https://www.mdm.com/subscribe_premium/ In Part 1 and Part 2 of this series detailing how Fastenal made the Big Pivot, I covered how the company achieved record-setting growth through a multi-sided transformation: reconfiguring their branch network by closing branches, growing onsite embedded branches and developing new sales strategies. [...]

Fastenal’s Big Pivot, Part 3: Investments, Line Expansions & Digital GrowthJohn Gunderson2023-12-01T12:22:27-06:00