Is The Gap Between Customer Service and Customer Experience Limiting Your Market Share?
IIs customer loyalty dead? Is there any way for manufacturers and distributors to win the loyalty of their customers? Or are there simply [...]
Is The Self-Service Customer Choosing Your Brand?
https://youtu.be/cyPri5xxlgI More industrial manufacturers and distributors are enabling end-users with self-serve programs like onsite vending, digital ordering, EDI, and online product training to [...]
What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy
This article was reprinted with permission from Modern Distribution Management (MDM) from their MDM Premium Content. It is a great publication and we [...]
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]
Direct Selling: Manufacturers, Meet Your New Customer
https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary [...]