The Power of Qualitative Analytics

James Dorn and Tom Gale explore how to collect qualitative data to ensure distribution associates are in tune with what their end customers most value. Listen to this episode of The MDM Podcast now:   James Dorn is a regular guest on The MDM Podcast. Listen on your favorite podcast platform.  Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business. Podcast Transcript: Tom Gale: Welcome to this edition of MDM's Quicktake. I'm Tom Gale. My guest [...]

The Power of Qualitative Analytics2023-06-19T10:22:25-05:00

Maximizing New Product Introduction ROI

https://youtu.be/LUBnEuXKM1Q Industry experts James Dorn, John Gunderson, J Schneider, and Jim Perdue delve into the latest trends and best practices for New Product Introduction (NPI) in the B2B space. Gain valuable insights on critical topics such as budget allocation, product vitality, and revenue growth, backed by the latest survey results. Discover the strategies and tactics that successful companies are employing to stay ahead of the curve and drive sustainable growth. Whether you are a distributor or manufacturer, this discussion is a must-see for anyone looking to optimize their NPI [...]

Maximizing New Product Introduction ROI2023-05-19T15:05:54-05:00

How Legacy Commercial Team Silos Hurt Customer Experience and Hinder Sales

https://youtu.be/sDhrPhmEjT4 Customers don't care about your legacy silos. They want a seamless experience throughout the buyer journey. Watch Larry Wegner, Jim Perdue, John Gunderson and James Dorn talk about the benefits of cross-functional commercial team cooperation. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

How Legacy Commercial Team Silos Hurt Customer Experience and Hinder Sales2023-05-19T15:01:22-05:00