Corporate Archives - Page 7 of 9

Accelerating Out of the Crisis: Winning Market Share by Reengineering Your Go-To-Market Strategy

You can blame COVID all you want, but the transformative changes required for manufacturers to compete in today’s post-crisis landscape were going to happen eventually. The pandemic just happened to be the incredibly urgent and completely unexpected accelerant for these changes. And as with any major disruption, the ability to achieve growth during and after the crisis will belong to those who can innovate rapidly and keep up with evolving industry expectations. As we continue to navigate the behavior of the virus, it would be a mistake to see the rollout [...]

Accelerating Out of the Crisis: Winning Market Share by Reengineering Your Go-To-Market StrategyJames Dorn2021-11-18T09:05:49-06:00

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy

In the business world, “go-to-market strategy” is a bit of a buzzword. If you’ve been in the manufacturing industry for any length of time, you’ve no doubt heard it mentioned countless times. And pretty much all manufacturers accept that they should have a go-to-market strategy. Yet there still isn’t a common understanding of what that actually entails. The fact is, your go-to-market plan isn’t a comprehensive strategy if it only addresses your route to market or where you sell your products. Instead, your go-to-market strategy should act as a holistic blueprint [...]

Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market StrategyJames Dorn2021-11-15T11:38:47-06:00

How to Measure the ROI of Innovation

Manufacturers across nearly every segment are obsessed with innovation. They pursue it relentlessly in an effort to stay ahead of today’s increasingly competitive marketplace. And they do it because they assume innovation is the surest way to achieve growth. But the single-minded pursuit of innovation in the manufacturing comes at a literal cost — one that some companies fail to scrutinize as closely as they should. Too often, instead of looking critically at innovation through the lens of a single investment, R&D work is treated as a sunk or blended cost. [...]

How to Measure the ROI of InnovationJ Schneider2022-08-11T15:28:11-05:00

Preparing for Growth with Change Management

Everyone in the industrial manufacturing space knows that if you aren’t actively growing, your share of the pie is actively shrinking. That’s why manufacturing firms dread the thought of remaining static. It’s also why your manufacturing firm is almost certainly in a constant state of growth and expansion. Of course, you don’t achieve continuous growth by resting on your laurels. You do it by proactively seeking out new approaches and pursuing new initiatives. Sometimes, you even do it by taking big bets. To put it really simply, growth is a byproduct [...]

Preparing for Growth with Change ManagementJ Schneider2022-01-18T15:33:26-06:00

Why Your Manufacturing Firm Needs a Market Cycle Analysis

As a manufacturing executive, keeping tabs on your firm’s performance is in your blood. It’s what motivates you — and what keeps you up at night. Because of this, you likely have a keen understanding of your organization’s year-over-year KPIs and current-state performance. Armed with that information, you may think you have everything you need to forecast next year’s numbers and make informed business decisions. But unless you intentionally correlate your historic revenue growth patterns to broader market cycles, your future-state projections will be of limited usefulness. If you want to [...]

Why Your Manufacturing Firm Needs a Market Cycle AnalysisJames Dorn2021-11-17T08:48:57-06:00