Serving manufacturing & distribution leadership teams pursuing market-leading growth
Typical client profile
Go-to-market path
We help manufacturers and distributors navigate the right go-to-market path—whether selling direct, through channels, or a hybrid approach—to drive sustainable growth.
Channel
Direct
Hybrid
Key characteristics
Product Offering
Tools, Equipment, Machinery, Capital Equipment, Chemicals, Adhesives, Construction Materials, Electrical, Safety, MRO, Electronics, and Industrial Components
Channels
Industrial, MROP, Construction, Automotive, Building Materials, Electrical Supply, HVAC-R, Home Centers, Retail, E-Commerce, Direct-to-Consumer, Marketplaces, Wholesalers, and Buying Groups
Markets
Aerospace & Defense, Agriculture, Automotive, Chemicals, Construction, Consumer Goods, Energy, Food Processing, Government, HVAC & Refrigeration, Industrial Equipment, MRO & Facilities Maintenance, Electrical & Power Distribution, Material Handling, Natural Resources, Oil & Gas, Safety & PPE, Technology & Telecommunications, Transportation, and Utilities
Sales Force
Direct, Independent Manufacturers Representative, National Account, Field, Inside, Specialist, and Digital Selling Teams
Annual Revenue
$50M–$500M for Manufacturers, $300M–$20B for Distributors
Selling Environment
B2B sales ranging from simple reorders to complex solutions with multi-stakeholder decision-making, spanning buyer journeys from days to multi-year engagements
Geography
Americas, Europe, Asia Pacific, and Middle East/Africa
Engagement Scope
Minimum engagement of $50K, with most clients ranging from $400K–$1M+ annually
Challenges we help manufacturing & distribution leaders overcome
Leadership
- Establish a vision for sustainable, scalable growth across leadership teams
- Align product, category, sales, marketing, and service teams to drive customer value
- Differentiate positioning, value propositions, and go-to-market strategy
- Streamline operations with high-impact, turnkey growth initiatives
- Foster a culture of continuous innovation and execution excellence
- Strengthen brand equity while expanding market share
Product & Category
- Maximize return on innovation and category management strategies
- Reduce stagnation and unsold inventory costs through smarter planning
- Strengthen customer connections with dynamic positioning and value-based messaging
- Leverage advanced pricing analytics to ensure competitive and profitable growth
- Use voice-of-customer insights to align offerings with buyer needs
- Optimize product lifecycle management to enhance revenue potential
Marketing
- Identify high-growth market segments and capitalize on key opportunities
- Create a competitive advantage by magnifying customer-perceived value
- Leverage digital insights and real-time feedback to optimize campaigns
- Deploy targeted, account-based marketing strategies that drive measurable impact
- Build brand authority with thought leadership and high-impact engagement strategies
- Create compelling, high-impact campaigns that maximize lead generation and conversion
Sales
- Equip sales teams with the right strategies and tools to close deals faster
- Strengthen distributor partnerships to increase mindshare and category share
- Align channel programs with high-value growth opportunities
- Optimize CRM, lead management, and automation to accelerate sales cycles
- Use buyer intelligence to refine targeting and improve sales conversions
- Focus on lifetime customer value to drive sustained revenue growth