The Benefits of B2B Voice of Audience Research
https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid [...]
Building Better Customer Moats: How Channel Partner Collaboration Can Increase Loyalty and Share-of-Wallet
In today's fast-paced and ever-changing business environment, distributors and manufacturers must understand their customers and their needs to create a defensible market position. [...]
Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago
Are suppliers really providing distributors with more value today than they were five years ago? We’ve heard people talking about this topic, so [...]