About Dan Roglin

Dan is VP, Strategy, at Dorn Group. Read more about us.

Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence

I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. In fact, deciding which metrics are most critical is a strategy unto itself. Looking at individual metrics without putting them into the larger context is like looking at an elephant through a microscope. So, think of metrics in terms of your ‘Business Intelligence Strategy’. When developing a Business Intelligence strategy, there are six common mistakes and ways to avoid them: Mistake #1. Misapplying Metrics. The most common mistake [...]

Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence2021-11-17T09:52:10-06:00

Customer Data Platforms – The ABCs About CDPs

Every few years it seems like there is a new customer data technology with a slightly different name using very similar acronyms: Marketing Customer Information Files (MCIFs), Customer Relationship Management (CRM), Campaign Management Systems (CMS), Data Management Platforms (DMP), Marketing Data Warehouses (MDW), to name some. No wonder it is confusing to those not initiated in customer data technology. Now, along comes Customer Data Platforms (CDPs). Is this just a juggling of the same three words and a spin on the same technology we have been using for years? Or, is [...]

Customer Data Platforms – The ABCs About CDPs2021-11-17T10:56:14-06:00

What’s In Your Database?

Databases are only as good as their content. Yet, many times the contents of a database can be surprising. For some manufacturers the biggest surprise may be that highly valuable data is readily available in the form of warranty registrations, drop shipments, parts orders, customer service calls, technical support requests, online opt-ins, and many other sources of information that can be thought of as a ‘database.’ When using a database, pay close attention to its content. What's in it can be surprising as well. Here are some considerations: Composition. Manufacturers typically [...]

What’s In Your Database?2021-11-17T10:58:36-06:00

What Business Are You Really In? Ask Your End Users

As Theodore Levitt pointed out in 1960, railroads stopped growing because they assumed themselves to be in the railroad business rather than in the transportation business. Which poses the question: What Business Are You Really In? This is a question that every industrial manufacturer should be asking. Like the railroads, industrial manufacturers tend to be product/corporate-centric. For instance, at a recent global trade show for industrial manufacturers we attended, we were hard-pressed to find anything that spoke to what the product does for the person buying or using it beyond the [...]

What Business Are You Really In? Ask Your End Users2021-11-17T11:03:28-06:00
Not a typical agency. Not just a consultant. With 48 years of expertise, we help B2B manufacturers and distributors maximize sales & marketing impact through strategic insight and hands-on execution. Our deep market knowledge and proven strategies eliminate hand-holding, delivering measurable growth—faster.
About Us
 
34 N. Bennett Street
Geneva, Il 60134
Contact Us
© Dorn Group. All rights reserved | Privacy
Close
Close