About Us

James Dorn

President & CEO

With over 25 years of experience driving growth for global manufacturers and distributors, James is a proven leader in sales, marketing, business transformation, and data-driven strategy. His expertise lies in aligning organizations, streamlining go-to-market strategies, and leveraging data analytics to identify high-value opportunities and expand market share.

As the architect of Dorn’s Allies in Growth™ approach, James believes in eliminating inefficiencies and turning data into actionable insights that drive measurable growth. He’s helped countless teams strengthen channel partnerships, execute high-impact sales & marketing programs, and build sustainable competitive advantages.

James brings deep industry knowledge, data-driven decision-making, and hands-on leadership to every engagement. More than just a consultant, he operates as an extension of your team—focused on sustainable, scalable growth.

J Schneider

Managing Director

J is a strategic leader, author, and speaker with a proven track record of helping industrial firms drive innovation, eliminate inefficiencies, and accelerate growth. With over 25 years of experience across EU, South America, EMEA, and Asia, J has led business transformation initiatives for global manufacturers and distributors in construction products, automotive, aerospace, and high-tech solutions.

J specializes in aligning leadership teams, implementing change management, and leveraging data-driven insights to create scalable, high-impact strategies. His deep operational expertise helps industrial firms reduce inefficiencies, optimize sales and marketing execution, and capture market share faster.

Drawing from extensive field experience, J takes a customer-back approach to driving company-wide innovation, guiding strategic planning, and improving the end-to-end customer experience.

Jim Perdue

Managing Director

Jim is a strategic thinker who works closely with manufacturing and distribution teams to identify growth opportunities and navigate complex go-to-market challenges. With deep expertise in commercialization and selling strategies for both direct and channel models, he helps organizations align for high-velocity revenue growth.

His approach centers on translating real-world market insights into actionable sales and marketing initiatives. By working alongside teams, Jim ensures strategies are well-planned and executed to drive measurable results. A trusted resource, he provides the information, content, and tools needed to help teams sell more effectively and accelerate profitability.

Larry Wegner

Branding & Marketing Strategy

Larry is a marketing strategist with deep expertise in global branding, B2B and B2C marketing, and integrated traditional and digital campaigns. He has worked with leading brands across industries, helping manufacturers and distributors develop high-impact marketing programs that accelerate growth and capture market share.

His approach combines data-driven insights, VOC analysis, and KPI measurement to refine positioning, drive revenue, and strengthen customer loyalty. A results-driven leader, Larry knows how to build and lead high-performing teams, ensuring marketing initiatives translate into real business outcomes.

Neil Ruffolo

Digital Strategy & Growth

With a deep-rooted passion for digital transformation, Neil has spent over 25 years helping manufacturers and distributors amplify their market presence through data-driven digital strategies. He is a strong believer in the “80/20” rule—where 80% of digital results come from 20% of the right efforts—and focuses on building scalable systems that drive measurable revenue and profit growth.

Neil specializes in simplifying complex digital ecosystems, ensuring paid, owned, and earned channels work in unison to maximize impact. His expertise spans e-commerce, demand generation, digital UX, and omnichannel integration, making him an invaluable asset for industrial firms looking to accelerate growth in an increasingly digital marketplace.