About Us

James Dorn

President & CEO

A proven leader with more than 25 years of experience providing transformational growth strategies to global manufacturers and distributors, James is a true innovator and results-oriented executive. By forging a “shared vision for growth” within client company structures, he emphasizes the power of streamlining organizations and creating new business models to help increase market share. His philosophy and vision are the architects of our Allies in Growth™ approach.

Drawing upon deep industry knowledge and rigorous data analysis, James can spearhead growth initiatives for both manufacturing and distribution teams. A strong team leader and an advocate for integrated partnerships, he has Dorn Group fully formed to be an immediate extension of your team to capture market share.

J Schneider

Managing Director, Consulting Practice

J is an enthusiastic and collaborative leader, author and public speaker with the unique ability of helping leadership both formalize their vision for growth and implement change management across cross-functional teams. With over 25 years of conducting business in the EU, South America, EMEA and Asia for global manufacturers and distributors of construction products, automotive, aerospace systems and high-tech solutions, J brings unique, well-informed operating insights to the table that show industrial firms how to reduce unnecessary inefficiencies while hitting growth targets. J captures experiences from the field to fuel a customer–back approach in helping industrials develop company-wide innovation, strategic plans and customer experience improvements.

John Gunderson

Distribution Sales, Category & Marketing Strategy

John is a highly recognized sales and marketing executive within B2B distribution. He has led teams responsible for mergers & acquisitions, digital transformation, market development, category/supplier management, profitability improvement, customer experience, customer penetration and analytics. John has also partnered with leading B2B manufacturing brands to build end-user awareness and preference, advocating market-back insights and data to drive channel sales and marketing programs.

John has more than 25 years of experience working across the construction, industrial, electrical and high-tech markets. He brings unique and well-informed operating insights to the table that help industrial firms hit record-setting growth targets.

Jim Perdue

Marketing & Sales Enablement Strategy

Jim is a dynamic critical thinker who works closely with cross-functional manufacturing and distribution teams to help them identify growth opportunities and to navigate the complex scenarios they must untangle to meet organizational growth goals. Experienced in commercialization and selling strategies for both direct and channel go-to-market models, his vision is to help your team align in order to become a high-velocity revenue engine.

Meeting customers’ expectations is central to Jim’s blueprint for sustainable growth. With a robust capacity for translating real-world observations into buyer insights and preferences, he can work alongside your team to develop well-planned and executed initiatives. Jim is a readily available resource to help accelerate profitability. With him, your team won’t lack for the information, content, and tools needed to market and sell more effectively.

Larry Wegner

Branding & Marketing Strategy

With a wealth of experience in global branding and marketing, Larry is a marketing executive who knows how to drive results. He has a deep understanding of B2B and B2C marketing and a proven ability to develop and execute integrated traditional and digital marketing strategies. He has worked with global brands across a range of industries and has a unique perspective on how to address corporate growth objectives through cross-functional collaboration.

Larry’s focus on VOC, KPI’s, and analytical results sets him apart as a results-driven leader who knows how to build and lead high-performing teams. With a background that speaks to his ability to drive revenue, brand growth, and customer satisfaction, Larry is a valuable resource for manufacturers and distributors looking to accelerate growth and steal market share.

Neil Ruffolo

Digital Strategy

With a deep-rooted passion for creating powerful, across-the-business user experience (UX) strategies, Neil has helped manufacturers and distributors amplify their offering in the digital world for more than 25 years. He is a strong believer in the “80/20” rule, where 80% of digital results come from 20% of its users. That’s why he is constantly pursuing the most efficient systems strategies that will help deliver the greatest impact to revenue and profit growth.

A wealth of knowledge and leadership in the tech arena, Neil stresses simplicity and tangible results when helping clients develop and implement digital strategies. He brings a keen understanding of how paid, owned, and earned channels must work in unison to achieve measurable, sustainable growth.

Jason Capshaw

Digital Strategy

Jason is passionate about helping industrial manufacturers and distributors reach their full potential using modern technology. With a focus on internal capabilities, customer experience, and scalable growth, he has a proven track record of leading successful digital transformation, e-commerce, and sales enablement projects for mid-market and enterprise B2B industrials.

Jason has held various roles throughout his career, bringing his technical expertise and leadership skills to each position. He has served as a System Architect, MarTech and Demand Generation director, and Project Manager. Jason’s experience in marketing automation and platform management has allowed him to drive results and deliver value to his clients. He has also honed his skills as a full-stack developer and technical SEO consultant, further demonstrating his versatility and ability to drive success.

Jason is committed to staying at the forefront of industry advances and helping his clients achieve their goals. With his unique combination of technical and leadership skills, he is poised to continue positively impacting the world of industrial technology.