Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and Profits

What does “channel marketing” really mean? James Dorn, John Gunderson and Jim Perdue define the term once and for all, including the 2 primary objectives that tend to get lost in the details of execution. Then they take a deep dive into best practices for driving revenue and profit performance in this important, but often vague and misunderstood area of B2B manufacturing product commercialization.

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